Ultimate Aussie Fan Competition website
Ultimate Aussie Fan on Twitter

The Challenge
Promote The online launch of The Sims 3 game in Australia and appeal to an audience that isn’t your typical hardcore gamer.

The Solution
Profero created a user generated platform called The Sims 3 Ultimate Aussie Fan. Existing fans and newcomers competed in categories such as most popular and most creative, inviting friends via facebook connect and creating large amounts of Sims 3 content which spread around the web. A broad reaching media campaign took over social networking and entertainment sites with a host of high impact skins, pre-rolls, banners and other Sims 3 goodies. Finally, social media monitoring and engagement tools allowed us to interact with fans and send offers to those seemingly out of reach.

The Results
The Sims 3 Ultimate Aussie Fan:

2,800+ entrants
22,000+ supporters
13,500+ facebook connections
8,750+ user generated content submissions

Display Media:
66,000+ click through’s

Campaign Totals:
2 million+ unique browsers reached

Game broke the all time Australian sales record and remained top of the charts for several weeks.